KOL Community Analysis

Effective marketing, especially through Key Opinion Leaders (KOLs), is crucial for many projects. However, it's essential to ensure that the funds spent on KOLs yield tangible results. By analysing the volume and wallet addresses involved in KOL calls, we can provide valuable insights that help projects and traders make informed decisions. This feature aims to make the section clearer, more engaging, and easier to understand for VCs and other stakeholders.

Key Features

• Track KOL Calls: Monitor the last 10 calls a KOL has made and track all the wallets that have bought the token within the next 12 hours.

• Compare Wallet Addresses: Compare wallet addresses that bought in Call 1 with Calls 2-10 and every iteration in-between (e.g., Call 7 with Call 8).

• Master List Creation: Create a master list to identify how many of the 10 projects each wallet has invested in, allowing for detailed analysis.

• Custom Filters: Apply filters to determine wallets that have invested in multiple projects (e.g., 4+ projects, 7+ projects).

Examples of Use Cases:

💹 Projects

• Verify KOL Effectiveness: Assess the effectiveness of KOLs by analysing the buy volume they generate from their community.

• Community Buy Volume Stats: Obtain critical stats such as current wallet holdings, trader types (e.g., paper hands, diamond hands), average buy amounts for KOL calls, average hold time, and profit/loss on calls.

• Informed Budgeting: Make informed decisions on whether a KOL's fee is justified by comparing the cost of the call (e.g., 2 ETH) with the potential volume they generate (e.g., 1 ETH).

🚀 Traders

• Volume Insights: Understand the potential volume a KOL can generate from their community and the type of users involved.

• Strategic Profit-Taking: Use volume data to make strategic decisions, such as taking profits when approaching the anticipated volume mark (e.g., 400k in ETH).

📈 Analysts

• Community Behaviour Analysis: Analyse the behaviour of wallets involved in KOL calls, including their holding patterns and investment strategies.

• Performance Metrics: Access detailed metrics to evaluate the performance and reliability of different KOLs.

📣 Marketing Firms

• Campaign Effectiveness: Measure the effectiveness of KOL marketing campaigns by tracking the actual buy volume generated.

• Optimise Influencer Partnerships: Identify and partner with KOLs who have a proven track record of generating significant buy volume and engagement.

💼 VCs

• Investment Decisions: Use detailed community volume data to assess the impact of KOLs on project success and make informed investment decisions.

• Risk Management: Evaluate the reliability of KOLs to mitigate risks associated with influencer-driven promotions.

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